Case Study: Febreze

Overview

Febreze was looking to raise awareness among pet owners of a new product: the Febreze Pet Odor Eliminator.

Campaign Objectives

• Reach the target audience
• Build awareness of the brand against the target audience
• Drive trial of products via free sample kit

Solution

• Sponsorship of Dogster Adoption Center
• Homepage features
• Newsletter inclusions
• Dedicated sign-up page
• Branded Group
• Custom/branded gift
• Strong ROS presence

Results

The campaign was enormously successful, with over 30,000 members joining the Febreze Group and over 700,000 custom/branded gifts given.